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1.1 Where POPs Are Used
1.2 Types of POP Displays
2.1 Fast Assembly
2.2 Superior Designs
2.4 Cost Effective Branding
2.5 No Minimums
2.6 Increase Your Speed To Market
2.7 Special Attention To Detail
4.1 Who shops at safeka?
4.2 Customer Testimonial
Welcome to pop retail displays In-Store Solutions.
For over 12 years, Safeka Display has been providing innovative merchandising programs, POP displays, and in-store signage. Serving retailers, importers and manufacturers throughout the country, our team of strategic creatives meet your merchandising goals, increase sales and elevate brand recognition.
A point-of-purchase or POP display is marketing material or advertising placed next to the merchandise it is promoting. These items are generally located in the checkout area or other location where the purchase decision is made. More commonly abbreviated to POP by retailers, this can be one of the most underutilized tools in retail.
POP has become a staple strategy for manufacturers. Most vendors will have some sort of POP material they can provide for free use in retail stores. This material will highlight the product and draw the customers' attention to it, which is important in a retail store crammed with similar merchandise.
POP displays can be as simple as a sign or as elaborate as a display carton. For example, a retailer may use a "shelf talker" (a sticker stuck to the end of the shelf to draw attention as the customer walks down the aisle of a grocery store) which is a small visual item. Or they may create a full display where the vendor's products are merchandised inside it. Think of a free-standing display with the vendor's branding on it, with only its merchandise on display inside.
Where POPs Are Used
Not to be confused with other retailing terms like endcap, POPs have moved from the traditional location of the cash wrap to other locations in the store. In its early forms, you would only find POP displays and materials in the cash register area. But today, manufacturers and retailers have discovered that POP displays can be placed throughout a store with great success.
Types of POP Displays
The most elaborate POP is a vendor shop. This is a "store within a store" idea where a vendor places a section in the retail store that sets its merchandise apart from the rest.
Probably the most powerful form of POP is signage. One research study conducted by Brigham Young University found that displays with signs outperformed displays without signs by 20 percent. That means that sales of the items with signs were 20 percent higher than the sales of the times without signs.
Even more incredible was the fact that regular priced merchandise (not on sale) outperformed sale or clearance priced merchandise by 18 percent when it was signed and the sale items were not. Simply put, signs as part of a POP display draw attention to the items. And when the customer takes notice, they tend to buy.
Signs can take the form of hanging displays and posters or they can be mounted on store shelves. As long as the signage doesn't interfere with or annoy the customer, they're a great way to draw attention to a new product, or one that's on sale, as well as seasonal items.
Signage can be thought of as a silent salesperson: It can keep a customer in a store and interested when the store is busy and the salespeople cannot get to them.
When you consider that some 70 percent of retail purchases aren't decided until the customer actually is in the store, it's clear what impact something as simple as a POP display can have.
Retail POP Displays — Visual merchandising is key to any successful marketing strategy and POP Displays are central to its success. In retail, one of the most effective ways to catch the eye of the consumer is to get your products off the shelves and into high-traffic areas. Match that with high-quality visual graphics and stable construction, and the possibilities are endless! So if you have a new product you are launching, or if you just want to highlight your existing product line, our customized POP retail displays are the perfect solution to ensure that your products stand out from the rest.
safeka offers a wide range of custom options for your POP display (Retail POP Displays) needs. Our in-house design team can help you create a display that fits your unique product, no matter what shape or size without compromising your brand identity. Our goal is to help you sell more product and from design to delivery, our customer service standards are second to none. To learn more about our capabilities, watch our short video or simply contact us for more info:
Our extensive line of patented auto assembly displays are designed to reduce setup times and increase in-store compliance. They are the fastest assembling displays in the marketplace today with installation times of 22 seconds or less!
With 4 on staff structural designers and 2 full-time graphic designers, we ensure that your products are properly displayed and will make a big impact in any retail setting.
Got heavy product? Our displays can be designed to hold more weight so your products no longer have to be hidden on the bottom shelf. Let your heavy items be proudly displayed in prime secondary positions and increase throughput.
Cost Effective Branding
Our patented 3 in 1 display is a counter top, power wing, and floor display all in one! Save tooling and print costs and ensure consistency of your brand by implementing our 3 in 1 strategy.
We offer digital printing, litho printing, direct printing, die cutting and automatic cutting, so there is never a minimum and you’ll always be able to get the most economical price point for your projects.
Increase Your Speed To Market
The purpose of the POP display is to create an impulse purchase by utilizing an eye catching display to attract the shoppers attention, usually at the checkout. Point of purchase displays have become the bedrock of successful retail marketing. They are positioned where consumers can immediately see and feel the products, so it’s essential that they grab shoppers’ attention with eye-catching designs.
Special Attention To Detail
Our team makes it a priority to work closely with marketers and designers to create and build point of purchase displays that effectively reinforce a company’s message to sell the product. We pay special attention to the uniqueness of each product before designing a custom point of purchase display.
Marketing Display Products for Business or Retail Use
Product display marketing needs to accommodate more than simply merchandise. Advertising and sales collateral such as brochures, posters, flyers, and even signage can all be integral to increasing customer awareness and satisfaction.
Even facilities furniture such as presentation stands, podiums and lecterns have an impact on operations and the bottom line. Our wide selection of brochure holders, sign frames, and furnishings come in a full range of sizes and styles.
Many items include custom branding options, such as digital, UV, and silkscreen printing for high visibility logos, messaging, or graphics. In fact, many of our customized displays, including our entire Workshop Series line of fixtures and accessories, are manufactured and printed in-house in order to reduce lead times.
Safeka Packaging & Displays is a full service Point-of-Purchase display company specializing in the development and production of custom displays, signage and product packaging. We create merchandising displays solutions that create impact, increase brand awareness and generate sales.
For nearly 10 years, Safeka concentrated on temporary P.O.P. displays and custom packaging manufacturing including Cardboard Floor Displays, Pallet displays, Counter display box, Product stackers, Cutouts, Cardboard standees, taking clients from concept to fulfillment.
With 30,000 Square meter, Safeka has an extensive nationwide clients in a variety of industries ranging from beverage to cosmetics, daily necessities, toys, stationery, sporting goods, pharmaceutical and the food industry.
One mission we had in our mind is to give our customers quality products, competitive prices and unparalleled service.
Who shops at safeka?
Retail vertical markets including general stores, clothing, hard/soft goods, and convenience stores.
Hospitals,banks, and other service institutions.
Financial advisors, doctors, lawyers & other professional business operators.
Service businesses such as travel, staffing, insurance, and marketing agencies.
Private,civic & government organizations and institutions.
Manufacturing & distribution environments.
Hotels,restaurants & hospitality establishments.
Schools,colleges & educational institutions.
Churches,houses of worship, synagogues, and other religious organizations.
Everyday people looking for top quality fixtures for home or office use.
"Their skill set and attitude to succeed have combined with their creativity and ingenuity to meet each of the challenges that we've brought before them."
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