We hear a lot about virtual trade these days.More and more people will pop up invitations to such an event in our inbox, or we will read one in the RSS feed.While online events certainly have their place, there are many reasons why they will not and should not replace the physical trade show.
There are many reasons why virtual trade shows are so popular.A wide range of broadband Internet access, Computer portability, and the popularity of smartphones and tablets that can receive real-time feeds all make the analog experience a cheaper option in traditional environments.Smaller companies and businesses are more likely to participate in virtual events than traditional exhibitions, or at least send more staff.
Taking into account the cost of transportation and accommodation, attending a trade show can be an expensive job.This is even more expensive for exhibitors as they pay for it through the trade show booth rent.In addition to these factors, exhibitors need to provide exhibitions!If they do not have a portable pop-up monitor, or even a desktop monitor, they may decide that it is too difficult to attend an event in person and instead choose a virtual one.
This may be more than small businesses can handle.Even bigger businesses have shown interest in electronic lines as a costCutting measures, but no matter how affordable the virtual show is, it can't replace the most important feature of traditional activities: face-to-faceto-face contact.Personal relationship and faceto-Face-to-face contact is the biggest reason why physical exhibitions will never be replaced by virtual exhibitions.
The trade show has always been committed to building relationships with current and potential customers.They are much more than shopping and selling.Q & A and conversation streams cannot be replicated in a virtual environment.
Attendees can learn a lot from desktop presentation and testing new products in person, but it's personal connections that make sure sales and relationships are most often made.In addition to meeting exhibitors and working on a floor full of portable pop,It's also helpful to show up, island and desktop, and meet with other attendees.Most industries are smaller than you think.
A specific activity like this is a great place for colleagues to connect and re-communicateConnect with each other.They are useful for exchanging information with peers, understanding the latest trends and challenges facing the industry, and consolidating or building relationships to help your business.Let's not ignore the interesting factors either.
Many exhibitions are held in exciting places that people want to visit, and the simple behavior of leaving the office will have a great impact on the teamEstablish employee relationships.Cannot be copied via computer.These factors, while intangible, are worth remembering as they do provide value to your organization through employee satisfaction.Business is a relationship, whether it's a supplier or a supplier.
Customer Relationship, peer-to-peerto-Peer relationships or suppliersto-Supplier relationship.The physical trade exhibition provides a common foundation and gathering place for the establishment of these relationships.Exchange ideas and information in oneon-A conversation and small discussion at lunch is an experience that online events cannot replicate.
It is this connection that makes the exhibitions so valuable and that they will never be replaced