Author: Jeff Fick's great department store visionary who created more retail than the huge retail market before the 19 th century was a chaotic, half-wayProfessional BusinessSmall general merchandise stores have the lowest inventory levels, usually limited to local goods and agricultural products.Mass production created in the industrial age has just begun, so the quality and availability of products are at best uneven.In different towns, brands rarely appear on store shelves and in different countries.
This began to change in the 19 th century.With the increase of production and the unification of quality, the demand for goods is increasing. these goods can make life easier and more enjoyable.
For the first time in history, industrial workers had a small amount of extra income.Life is not just about agriculture, but about self-sufficiency.The opportunity to collect commodity categories under one roof, buy goods in large quantities and provide value proposition to consumers is becoming a real choice for retail entrepreneurs.
The vacancy was initially filled by businessmen and princes from France, Britain and the United States.Paris, Selfridges (London), Marshall Field (Chicago)L.Hudson (Detroit), Macy's (New York), Crawley (Dublin) and John Wanamaker (Philadelphia) were just a few big malls that had grown up at the time.
This has led to their replication in major cities in every civilized country in the world.The era of department stores has begun, and with it, the economic and social structure of each country they operate in has undergone major adjustments.Department stores make bulk purchases possible and essential.
This requires a lot of production of a variety of products.As a result, the development of the whole emerging industry has met new demands.This in turn has led to the reduction of new economies of scale and price points for many commodities.
Department stores are starting to find new sources and types of goods around the world.Many international procurement offices have been established.This has greatly promoted the development of international consumer goods trade.
Brands can be sold to consumers around the world for the first time.Department stores can organize the widest possible selection of goods and services in specialized store areas.Shoes, clothing, men's clothing, cosmetics, designer clothing boutiques, socks, underwear, women's hats, electrical appliances, food and baked goods, pharmacies, travel agencies and more are organized under a convenient roof.
Shopping has become the leisure of the past for the first time in history.The weather was neutralised.The word "window shopping" was born.The department store democratized the shopping experience.Entry was free.You can walk, watch and browse as you like.
Staff were trained to answer questions about the goods provided by their department.You are asked not to buy anything when you are walking in the shopping aisle.There are entertainment activities in these shops.
By the end of the 19 th century and the beginning of the 20 th century, the sheer size of the department store has created architectural technology and architectural knowledge, making the future of skyscrapers possible.Department stores have created elements that we have forgotten.One of the innovations is normal business hours.
The other is the bathroom.
Tea rooms and restaurants are popular features of every department store.Many people have a signature dish or dessert, which is a key part of the store's identity.Gift packaging, door-to-door delivery and special orders are available at department stores.
There are reading rooms in many shops.
One of the great innovations we take for granted today is the introduction of store consumer credit.This form of credit has greatly increased sales and increased the purchasing power of consumers.The display of new products and services is everywhere in the store.
Each buyer is constantly looking for new products through these product performance auditions.On the makeup cabinet, which little girl did not experience her first exposure to skin care products and perfumes?Start offering samples at department stores.Buyers understand and recognize the unique tastes and preferences of their customers and reserve them accordingly for their department.
The business growth of department stores is amazing.Social changes are also profound.Before the rise of department stores, women were almost invisible in society.There are few places where a woman can appear gracefully in public.
Department stores have changed this forever.The popularity and growth of such shopping places laid the foundation for early feminism.Department stores need a large number of staff to run offices, operations and sales floors.
This was achieved mainly by employing women.When few women participate in the management of industrial enterprises, they are able to find their place in the retail industry.Buyers and department managers have attracted many women.
The city is built around the anchor points provided by department stores.In order to transfer shoppers and employees to these behemoth stores, a transport grid was created.Department stores become templates for shopping centers.
With the prosperity of shops, the cities that host them also prosper.Each city and its citizens identify with the local department store and its unique design and features.Kaufman is part of Pittsburgh, just like pirates.
Shillito of Cincinnati, Thalheimer of Richmond, Frost brothers of San AntonioH.Holmes in New Orleans and dozens of other locally owned department stores are woven into the fabric of their town.Alas, the golden age of department stores is over.
It was not until the second half of the 20 th century that department stores began to manage their trading areas.The family that established these retail empires has died, entered other businesses, or sold their interests to financial asset management companies.For many new owners, real estate is more important than merchandise sales.
Asset games are more important than a century or longer history of community services and corporate philanthropy.The Hudson, Field, Dayton, wannamecke and Lazarus families who walk into stores with names on their doors every day are no longer retailers.The History and Source they provide for the city and customers has disappeared, but has not been forgotten.
The humanized and standardized development of department stores in 21st century has created a blank.Those of us who grew up in old fashioned department stores know what's lost. Department stores are the center of our shopping and lifestyle experience.