Scribbler, one of the most disrespectful names on the street, has invested more than £ 200,000 in opening two new stores in Scotland.Greeting cards and gifts experts will open a new store on Friday at Buchanan Street in Glasgow-just a month after the successful launch of Edinburgh's first Scottish store.Already a well-The famous name south of the border is £ 6.
The monthly greeting card empire enjoys sustained growth and success thanks to highThe perfect combination of bold humor and the ability to discover emerging pop art trends.In addition to creating 10 jobs and extending a welcome hand to the troubled Scottish high street, scribbler, ignoring the general pessimism of the greeting card industry, will now pay close attention to the potential for further expansion.John Procter, founder of Scribbler, said: "It has been a long time since its opening in Scotland.
Because the Scottish sense of humor fits perfectly with everything we have at Scribbler."We are disrespectful, cheeky, and have not been taken seriously in terms of political correctness.Basically, Scots are known for not taking themselves seriously and accepting that humor can be found in the darkest places.
"We are very confident that Scribbler will be very good in Scotland, and early indications are that we have succeeded.Feedback is huge so far."So we are already looking at further sales channels and hope Scotland can prove our best market outside of London.Although Scribbler offers gift-packed products and corporate gifts, it is the best --Known for its extensive niche cards that range from rude to a bit surreal, but always with a rich sense of humor.
In addition to humorous products, Scribbler's cards and gifts include a number of styles and fashion collections-the chain's success is largely to discover emerging trends in the early days.A mix of humor and leadershipEdge fashion is very popular with 25-35 year-The elderly, dominated by women.However, it also has a broad appeal to many other groups that are usually not related to CardsPurchases, including students-with substantial discounts --And the gay community.
John, who runs the business with his wife Jenny, added: "It's usually women who buy greeting cards, and we're no exception.Our clients are women."Although the humor of the cards we sell can often be classified as 'laddish', women of different ages and social backgrounds are buying these cards."The reality is that it makes no sense to try to classify humor because something interesting goes beyond that.
The truth is that we see clear trends in humor, as we have seen in fashion, and we work very hard to be at the forefront of those trends."John and Peter Simon, founder of the Monsoon fashion empire, started their first business in the 1970 s.In 1981, he set up a branch in Fashion King's Road.
After John created the greeting card business in 1981, he sold the company in 1988, but only bought it back in 1991.It has been growing steadily since then, especially in southeast England, where it has won the most popular card shop in London-the slogan.The opening of Scottish stores at 80 A, Edinburgh and 176 Buchanan Street in Glasgow means that Scribbler now has 18 stores in the UK and employs about 100 employees.
Each store in Scotland has 500 square feet, adhering to Scribbler's success policy, offering a wide range of services from niche and emerging suppliers.Scribbler's Scottish store will offer about 80, and the typical high street card store has about 25 card collections.Scribbler has withstood the retail downturn that has plagued some competitors.
In May, Clinton ka put her birthday combo into the government before the celebration broke down.Clinton eventually bought back 196 of the birthday stores, but 152 of them were closed because of 800 of their jobs.However, the reason why Scribbler is prosperous is because of the risks and alternatives summarized by its card and company founder John, and there is no doubt that his business health will further benefit from the expansion of Scotland, at the same time, we are constantly developing online business.
The end-to-end Scribbler is a Scottish partner, 0131 561 2244, info @ hollyroodpr.co