an ‘impulse’ business - pegboard display-SAFEKA-img

an ‘impulse’ business - pegboard display

by:SAFEKA      2019-08-25
an ‘impulse’ business  -  pegboard display
DEC.
1978 this is a digital version of an article from The Times Print Archive, before it starts online in 1996.
To keep these articles as they appear initially, the Times will not change, edit, or update them.
There are occasional copywriting errors or other problems during the digitization process.
Please send a report of such issues to archid_feedback @ nytimes. com.
Unlike Michael Crawley and the crew, sometimes Alan Steinberg is not quite sure if he is a toy manufacturer.
"I can't say I feel like an elf in the forest," he said . "
Steinberg, vice president, Henry Gaudi, based in Yonker
He is a leading manufacturer of cheap toys on gift shelves in supermarkets, pharmacies and discount stores. Actually, Mr.
Steinberg often thinks he's more of an importer, though that's not what he likes.
His company buys products from manufacturers in the Far East (mainly Hong Kong) and redistributes them in the country and elsewhere.
It is generally selected by Mr. Mr.
He designed an attractive package.
Packaging is also produced abroad.
Globally, Gaudi's turnover last year exceeded $10 million.
When you think about regular items, extract from lines that include plastic kits, beauty shop suits, hand cups, and Spider-Man gloves putty for current hot-selling items --
In the dark, too-
The price is $1.
It adds up to a lot of goods.
Once the advertisement was posted, sir.
Steinberg and his company do everything they can to ensure that buyers notice them by mainly using "Gordy Gram", "a' nail board display system, to ensure continuous turnover of inventory, and replace with new pieces within the same price range, for the same age group.
"No one will buy our toys . "Steinberg says.
"They are impulsive things, things you can get on impulse.
That's why we have to get them recognized immediately and we have to keep offering new items.
"Sales are usually consistent during the year, although the company's goods and inventory materials are now moving.
In fact, January proved to be a better month than December, because
Steinberg believes that as Christmas consumes money on finances, people don't have the money to spend on more expensive toys.
Like Bantam, Gordy attaches great importance to toy safety. Mr.
Steinberg is active on the toy safety board of toy manufacturers in the United States.
All parts have been tested for small parts, sharp edges, and flammable, with special attention to ensuring they are non-toxic and non-irritating.
Like Bantam, Gordy also has a sales office in Manhattan, but west Chester is at the heart of its business.
Here, toys are stored in 72,000 square feet of warehouse space, waiting for missions around the world.
This is Mr.
Steinberg put forward his idea of implementing it thousands of miles away.
How does he feel when he walks into one of many stores and sees one of his items snapped up to make some children happy?
He admitted: "In fact, I have only seen one or two people buy our toys in my years . " But when your business is worth more than $10 million a year, it doesn't have to be believed.
■ A version of this archive was printed on page WC17 of The New York edition on December 17, 1978, with the title: an "impulsive" business.
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